NEW PRODUCTS DESIGN
Search for ideas, validation of needs, creation of concepts, prototyping, development of monetization models, product market fit tests.
How to create a successful product?
Are you working on a new product in a company or your startup?
The
According to CBInsights statistics, more than 42% of ideas do not turn into successful products due to non-compliance with market needs, another 17% due to poorly designed product-customer interaction, another 17% due to lack of a working monetization model.
The
How not to repeat known mistakes and properly invest time and money in developing a new product or service?
The
A common problem for innovators is to project their experience and vision of the product onto the client, and to avoid feedback in the early stages of projects due to belief in their idea and internal reluctance to hear criticism.
That is why the presence of an independent partner in the innovation process helps to take a pragmatic approach to creating an innovative solution, based on customer needs and increasing the chances of commercial success of the project.
The Craft Innovations team assists businesses and startups in researching customers, formulating and testing product implementation concepts, and developing and testing a monetization model.
To succeed, we use the Design Thinking methodology - a structured process of working on customer-centric products.
Using the methodology allows:
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Check if the problem we are solving really exists in the client's life
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Come up with and evaluate different solutions to the problem
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Determine for which features and services customers are willing to pay more
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Quickly test concepts with customers and choose the best one
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Learn from customers and improve the product at the concept stage
Craft Innovations - saves time, money and nerves of customers :)
We create success together!
Work process
over new products
Stage 1. Validation of market demand
Stage 2. Search for the best ideas for solving diagnosed needs
Stage 3. Development of prototype solutions and business models
Stage 4. Testing with clients and making an investment decision
HOW CRAFT INNOVATIONS CAN HELP
System innovations
Allows you to systematically develop commercially successful products and services.
Risk reduction
Investment decisions are made on the basis of product hypotheses and monetization models tested with clients
Speed and flexibility
The 3-5 day format provides a quick response to changes in the market environment and customer needs
