MONETIZATION MODELS
Opportunity search and profit channel design
# WHY IS THE MONETIZATION MODEL IMPORTANT?
Monetization model -
component of the company's success
A monetization model is a scheme by which a company can convert non-cash-generating assets into a source of profit.
The introduction of new forms of monetization of the product or its components can provide a competitive advantage to the company and provide additional financial income.
If you look closely at the leaders, you can see that they build combinations of different models of receiving money from customers, while monetizing different customer segments and services.
Guaranteed availability payment, analytics subscription, data sales, affiliate commissions or advertising payments, digital subscription services and many other combinations.
What exactly can work for you?
The Craft Innovations team conducts sessions on the analysis and development of monetization models, their testing and implementation planning.
Why should businesses look for new models of monetization?
Additional income
Thanks to new monetization schemes for existing customers
Competitive advantage
Opportunity to differentiate from direct competitors and get out of direct price competition
New segments
Identification of opportunities to sell an existing product or its derivatives to another group of customers
